Abreeza Mall previews 2016 trends with a Fashion Mixer
This 2016, Abreeza Mall strengthens its commitment to be a bastion for fashion in Davao by holding Scandi-lous, an exclusive mixer and mini-fashion show attended by members of the city’s fashion, publishing, and blogging communities.
Held on January 24, Scandi-lous treated guests to a peek at the trends that are set to take over 2016, particularly Scandinavian style, from which the event takes its name. Models showed off Scandinavian-inspired fashion from Abreeza Mall merchants; namely, Debenhams, Dorothy Perkins, GAP, Mango, Marks & Spencer, and Promod.
|L'Officiel Manila's Philippa Andrén and Pam Quiñones during the runway show|
|Pam Quiñones and Philippa Andrén discuss trends, Scandinavian style, and their careers in the fashion industry|
|Marks and Spencer|
|Marks and Spencer|
Another highlight of Scandi-lous was a talk by editor-in-chief Pam Quiñones of L’Officiel Manila, the Philippine edition of the Paris-based fashion magazine and the country’s first locally franchised international fashion title. Before landing her job at L’Officiel Manila, Pam was a top celebrity stylist whose clients included Anne Curtis, Judy Ann Santos, Charlene Gonzales, and Sarah Geronimo. Besides touching on the year’s trends, Pam also shared her impressive journey growing up in Cotabato to becoming one of the most respected names in the Philippine fashion industry. Joining her onstage for the talk was Philippa Andrén, a fashion consultant involved with L’Officiel Manila’s styling team and a Scandinavian herself hailing from Denmark.
At Scandi-lous, guests also got to marvel at a vignette exhibit by local fashion design collective Davao Elite Fashion Group. Inspired by the Pantone Color Institute’s Color of the Year for 2016, Rose Quartz and Serenity, the exhibit featured pink- and blue-toned creations by Andi Amora, Aztec Barba, Bamba Limon, Benjie Panizales, Dodjie Batu, Edgar Buyan, Egay Ayag, Emi Englis, Junie Artajo, Lala Luz, Lauren Arriola, Tzardy Tombo, Windell Mira, and Xioti Chiu. The exhibit was on display at Abreeza Mall’s Ground Floor Fashion Hallway and Activity Center from January 20 to 24.
|the Special Guests Pam Quiñones and Philippa Andrén|
|Abreeza Mall Marketing Manager - Ruby Ochoa.|
|DJ Pae Dobles of Manic Nightnings Production|
|Event Host - Joey Sy|
|Members of the Davao Bloggers - Jeffrey Mondia / Jexx Hinggo / Clea Banal|
|Junie Artajo / Pam Quiñones / Joey Sy / Philippa Andrén|
|Pam Quiñones and Philippa Andrén with members of design collective Nomads|
|Pam Quiñones and Philippa Andrén with the Abreeza Mall marketing team|
Scandi-lous is a special edition of the Abreeza Fashion Forum, a regular convergence of press, bloggers, and fashion insiders that aims to discuss and promote trends, projects, brands, and ideas in the field.