#DenimCitizens Fashion Show

[July 15, 2016] It becomes more fashionably exciting in SM Lanang Premiere in Davao City for a runway show that celebrates the wardrobe staple that never goes out of style.

Dubbed as “#DenimCitizens,” the runway show is part of The SM Store’s celebration of July Denim Month. It was set on July 15, 6 pm at The Atrium, SM Lanang Premier.

Klyde Jarabelo, Jexx Hinggo, Jeffrey Mondia, Dewanie Catapang
I went to watch the show with some of my blogger friends together with some social media influencers. The #DenimCitizen Fashion Show showcases the latest denim collections and how denim can epitomize high fashion while maintaining great comfort, and timeless style. DavaoeƱos were in attendance to be a part of the #DenimNation revolution.

Walking the runway are the SM Youth Ambassadors #DenimSquad Tommy Esguerra and Richard Juan of Pinoy Big Brother, LA Aguinaldo, Janna Tee, DJ Carlo Atendido and the winners of SM Youth Go-See Kyle Perry, and Kaila Estrada.

The show started as SM Youth Music Ambassador DJ Carlo Atendido walked the runway and eventually started playing his music mixes for the show! It was really awesome. The atrium was filled with such great music.

SM Youth Music Ambassador DJ Carlo Atendido
SM Youth Music Ambassador DJ Carlo Atendido

The show is composed of 3 sets of outfit changes; Which was really cool because SM Lanang Premiere exemplifies versatility and provides options to the people on how we can sport Denim in various ways.

SET 1
SM Youth Ambassador Kyle Perry
SM Youth Ambassador Kyle Perry
SM Youth Ambassador Kyle Perry

SM Youth Ambassador Kaila Estrada
SM Youth Ambassador Kaila Estrada
SM Youth Ambassador Kaila Estrada
SM Youth Ambassador Richard Juan
SM Youth Ambassador Richard Juan
SM Youth Ambassador Tommy Esguerra
SM Youth Ambassador Tommy Esguerra
SM Youth Ambassador Janna Tee
SM Youth Ambassador Janna Tee
SM Youth Ambassador  LA Aguinaldo
SM Youth Ambassador LA Aguinaldo

SET 2
SM Youth Ambassador Kyle Perry
SM Youth Ambassador Kaila Estrada
SM Youth Ambassador Richard Juan
SM Youth Ambassador Tommy Esguerra
SM Youth Ambassador Janna Tee
SM Youth Ambassador LA Aguinaldo

SET 3

SM Youth Ambassador Kyle Perry
SM Youth Ambassador Kaila Estrada
SM Youth Ambassador Richard Juan
SM Youth Ambassador Tommy Esguerra
SM Youth Ambassador Janna Tee
SM Youth Ambassador LA Aguinaldo
SM Youth Music Ambassador DJ Carlo Atendido
Just before the show ends, SM Youth Ambassadors Tommy Esguerra and Kyle Perry graced and serenaded the crowd with a song number. They sang the song "Im Yours" by Jason Mraz. It made the girls in the crowd more "kilig" especially when Tommy started walking around the atrium and have selfies with the people in the audience.

SM Youth Ambassadors Kyle Perry and Tommy Esguerra
SM Youth Ambassador Kyle Perry

After the show, the people from the audience has the chance to meet and greet and take selfies with the #DenimSquad of SM Youth.



For event updates, check out SM Lanang Premier on Facebook, Twitter and Instagram.

Thank you again SM Lanang Premiere, SM Men and SM Youth for inviting us to witness the awesome #DenimCitizens Fashion Show!


for more photos, you may visit my official facebook page: https://www.facebook.com/klydephotography

xxx

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