Kadayawan Durian Festival 2016

SM Lanang Premier opens Kadayawan with month-long Durian Fest

From August 5 to September 4, 2016, SM Lanang Premier hails the ‘King of Fruits’ with a festival to support the city’s much-anticipated Kadayawan celebration.

The Kadayawan Durian Festival showcases the bountiful produce of key players in Davao’s durian industry. Already on its fourth year, it is the mall’s way of increasing patronage for the agricultural harvest of the local farmers. The many varieties of Durian being grown in the region are also highlighted in the festival.

Last August 5, 2016, SM officially launched the start of the Festival, and it was graced by distinguished guests, members of the media, bloggers and the people who made the festival possible.

Some of them were: Councilor MARISSA ABELLA, City Tourism Office OIC REGINA ROSA TECSON, Department of Agriculture-Regional Field Office XI - Assistant Regional Director for Operations MARIA FEBE ORBE, DOST Assistant Regional Director for Technical Support Services Division MIRASOL DOMINGO, ARIEL NENGASCA of DOT-XI representing Regional Director Robert Alabado, Durian Industry Council of Davao City President CANDELARIO ‘LARRY’ MICULOB, DA-RO XI Chief for Agribusiness and Marketing Assistance Division (AMAD) JANET DOBLI, and DA-RO XI Regional Focal Person of High Value Crops Development Program MELANI PROVIDO

Durian Industry Council of Davao City President CANDELARIO ‘LARRY’ MICULOB
Department of Agriculture-Regional Field Office XI - Assistant Regional Director for Operations MARIA FEBE ORBE
The people at SM are very proud to be hosting this event and they are one with the city government in making sure that this year’s Kadayawan celebration promotes the very best of the art, culture and the unique offerings of the city, including its most celebrated fruit, the Durian.

Engr. Therese Lapeña-ManaloMall Manager, SM Lanang Premier
It's great for us to take advantage of this perfect time to boost awareness on and appreciation for our beautiful city. SM Lanang Premier has a lot in store for its loyal patrons and mall-goers this Kadayawan Festiival. 

We can grab a taste of Durian starting August 5, from 10am to 9pm, at SM Lanang Premier’s Fountain Court grounds.

They also have an "eat-all-you-can" Durian promos which is open from Mondays to Fridays, from 10am to 4pm. Other Durian by-products such as jam, candies, tarts and Davao’s other well-loved fruits such as mangosteen, marang, pomelo are also being sold at the event.

Since its launching, the Kadayawan Durian Festival has aimed to spread the word on Davao City as one of the country’s top-of-mind food tourism destinations. It'll surely be a hit!

The 2016 Kadayawan Durian Festival is made possible by SM Lanang Premier’s partnership with the Durian Industry Council of Davao City, the Department of Agriculture, the Department of Tourism, Air Asia (official airline partner), Solar Entertainment Corporation-ETC Channel (official media partner), Department of Trade and Industry, the Department of Science and Technology, the City Government of Davao, the City Agriculturist Office, City Tourism Operations Office, Kadayawan Festival 2016 Committee, and Davies.

Celebrate #KadayawanGoodVibes at the metro’s premier shopping and lifestyle destination. Like SM Lanang Premier’s officialaccount on Facebook and follow @SMLanangPremier on Twitter and Instagram for news and event updates. 


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