The Coffee Bean & Tea Leaf® hopes to remind everyone that life is about what we can contribute to the world during this #SeasonOfGiving. It’s what we share from our genuine hearts to make a diffrence in other people’s lives.
Last November 12, 2016, at The Coffee Bean & Tea Leaf® - SM Lanang Premier branch, a media event for #GivingJournal2017 took place. It is an annual event where The Coffee Bean & Tea Leaf® launch the new planner designs as well as the meaning behind every icon or the highlight for having the planner as part of the The Coffee Bean & Tea Leaf® advocacy.
This year, the The Coffee Bean & Tea Leaf® #GivingJournal2017 Launch was graced by Miss Nella Lomotan of the Engagement Marketing team as she discussed the beauty and story behind each icon, design and purpose of the this years planners.
Each icon you find on the four covers of the 2017 edition of The Giving Journal is a graphic representation of how The Coffee Bean & Tea Leaf® commits to giving back to the community, through promoting goodwill and social responsibility.
Each month of the year begins with a sketch that symbolizes the various commitments of The Coffee Bean & Tea Leaf®. We inspire each individual to be part of the Giving Journey by highlighting the advocacy of our partner organizations, how we can take action and get involved through its pages.
One such advocacy is the Real LIFE Foundation, an organization committed to serving the poor through education, character development, and community service. Centered on supporting Real LIFE’s hopeful mission, every Giving Journal redeemed throughout the holiday season will enable the dreams of The Coffee Bean & Tea Leaf®’s scholars to take flight.
Throughout the pages of the 2017 Giving Journal, every individual will find inspiration to brew their best year yet by becoming the best version of themselves, by making a positive difference in the world and living a life full of love and service for others.
As part of the media gathering and #GivingJournal2017 launch, we had an activity where in we design our own sugar cookies and CBTL cups.
|The Desgin your own Sugar Cookie and CBTL Cups winners|
Thank you to The Coffee Bean & Tea Leaf® team for inviting me and some Davao Bloggers Society members in this great event.
|CBTL SM Lanang Crew + Marketing Team|
|Davao Bloggers Society Members|
Start Your Giving Journey with The Coffee Bean & Tea Leaf® now to Enable the dreams of Real LIFE scholars to take flight with the 2017 Giving Journal.
*Collecting of stamps for The 2017 Giving Journal commences in all The Coffee Bean & Tea Leaf® stores beginning October 22, 2016.
You can check the mechanics on how you can cop your won 2017 Giving Journal here.
For more information about the 2017 Giving Journal, Visit http://www.coffeebean.com.ph/, LIKE The Coffee Bean & Tea Leaf® (Philippines) on Facebook, FOLLOW @CBTLPH @BREWPH on Instagram and Twitter, and SUBSCRIBE to brewyourbestyear.com.